How To Plan A Successful Cancer Awareness Campaign, Cancer Education Event, or Cancer Fundraiser
The process of planning a successful Cancer Awareness Campaign can seem daunting. But don’t let that keep you from getting involved in the fight against cancer. The following steps can set you up for success as you plan your cancer awareness campaign. Click here to learn about our discount for cancer awareness products used in fundraising.
Identify your goal. What is the primary objective for your cancer awareness campaign or cancer fundraiser? Do you know a cancer patient, or surviving family in need of financial support? Do you see unhealthy behaviors in the people around you that could be changed through awareness and education? Have you identified a worthy cancer research facility to whom you could donate the proceeds from your campaign? Once you’ve identified your goals clearly, write them down and be specific. A successful cancer awareness campaign is much more likely to be achieved if you have specific goals in mind and can share them clearly with other people. This is the time to identify your cancer awareness campaign focus, as well. Will you focus on Breast Cancer Awareness, Survivor Support, or encouraging regular prostate exams (prevention and early detection)?
Set a date. This may seem elementary, but weather patterns, commute schedules, school holidays, competing events and a number of other factors can make a big difference in determining the best date and time of day for your event. If you are planning an cancer awareness day for your office or school, you’ll want to consult primary decision makers before setting a date.
Choose a location. The simplest location is generally the best location. To determine the best location, consider who you are trying to reach. If you are planning an event for work, it is usually easiest to hold the event at work, in the parking lot, break room or common area, so that people aren’t required to travel to a separate location in order to participate. School cancer awareness campaigns can be held in the gym, or during a sporting event, wherever you are most likely to reach the most people for the cause. If you are planning a community cancer awareness campaign event, a central location with high traffic flow is usually the most desirable. If your cancer awareness campaign involves fundraising, a location with high traffic flow is a must.
Build a volunteer base. Whether it’s just a couple of close friends, or a team of community members, this is one time that two heads really are better than one, and many hands make light work. Trying to pull off a successful cancer awareness campaign on your own can be overwhelming. Reach out to those around you to build a team of volunteers who are as excited about the cause as you are. Recruit people who have a passion for cancer awareness. These might include cancer survivors or their family members, community members who work with cancer patients, such as radiology centers, cancer treatment centers, and local health care professionals. As you recruit your volunteers, ask each of them to bring a friend, until you have the number of people you feel will make your cancer awareness campaign the most successful.
Involve the community. Reach out to the businesses in your community in seeking support for your cancer awareness campaign efforts. Depending on your goals, your requests to businesses will vary. You may be asking for auction donations to raise money for a local family. Or perhaps you are handing out “goody bags” full of cancer awareness and prevention information and you’d like your local businesses to throw in some promotional items, or cancer awareness merchandise, with messages that support your theme. For instance, your local hair salon might donate pink combs that say, “Curl Up And Dye is only for hair, Check Your Boobies and Fight Like a Girl!”
Offer something to your guests. The most important thing you’ll be offering your guests is information and an opportunity to do good. Your local health care professionals, the CDC, American Cancer Society, and the National Cancer Institute all offer educational and support materials for distribution. Bankrate.com offers helpful tips on managing housing and mortgage expenses while dealing with a cancer diagnosis. Many people also offer cancer awareness campaign merchandise, either as gifts or to sell as part of the fundraising efforts. You can gather all of your information and free merchandise into bags to be handed out, or allow folks to walk around the event and collect the things that are most interesting or meaningful to them. It is nice, but not always necessary to feed your guests. Depending on the venue, it may not be appropriate. If you do plan to offer food for your cancer awareness campaign event, it is important to take into consideration common food allergies, to be sure the refreshments are safe for everyone to enjoy.
Follow through on your goal. If your goal was to raise money to help a local family, be sure to report back to those involved about the success of your campaign, and make arrangements to have the funds delivered. If your plan was to educate and prevent, calculate the number of visitors and amount of information disseminated. Perhaps your cancer awareness campaign goal was to encourage others to get involved in the fight against cancer by volunteering their time or money to a worthy organization. Did you have the information and forms available so people could make that happen, and how many took advantage of it?
Thank your volunteers. Don’t forget to thank the volunteers and members of the community who helped make your cancer awareness campaign a success. This includes members of your planning team, community members who helped out, and any corporate sponsors who stood out in their support. It may be appropriate to offer a small gift, or cancer awareness item, as thanks for their help. An appreciated volunteer this year is more likely to be an enthusiastic supporter in the years to come.
Evaluate for next year. The best time to evaluate the success of your cancer awareness campaign is immediately after it’s over. It is tempting to put the evaluation off for several weeks. After all, you’ve worked hard and deserve a break. But you will be surprised at the details you’ll forget in a short amount of time. If at all possible, set aside some time not more than a week after your cancer awareness campaign to evaluate and make determinations for next year. You’ll thank yourself later.
Cancer Awareness Campaign Products and Cancer Fundraising Merchandise
At Hidden Hollow Beads, we offer a line of beautiful cancer awareness jewelry and cancer fundraising merchandise. Whether you are looking for a product to sell for your cancer fundraiser, thank you gifts for your cancer awareness campaign volunteers, or cancer products to add to your goody bags, we have something for everyone. Many people find our cancer awareness bracelet kits to be an effective way to raise money for cancer causes. We offer a 15% discount on orders being used to raise money to donate to cancer causes. Please visit our cancer awareness policy page for more information.